Student E-mail Personalized HTML Guidelines

These guidelines are intended to assist you with creating personalized e-mails that can be sent to students with their first name or last name. Please contact Enrollment Services Communications with questions.

E-mail Structure

  • You must use the following designations in the body of your message to accurately personalize the e-mail.
    • For first name: [FNAME]
    • For last name: [LNAME]
    • Example: Dear [FNAME] [LNAME],
  • Make sure you do not use the above personalization text designations in your general text. Otherwise your e-mail will pull the corresponding field where you did not intend to do so.

Requesting Personalized E-mails

  • Complete the submit the Student Message Request form indicating the personalization options that are included in the text of your message.
  • Be sure to indicate on your submit the Student Message Request form whether your message will be plain text or HTML.
  • Submit an electronic copy of the message to Enrollment Services Communications at the same time you submit the online request form. Personalized HTML files must also meet the HTML-formatted e-mail submission guidelines.